After a major divestiture, the newly formed company committed to a full brand reinvention — beginning with a complete transformation of its digital experience.
As a part of brand reinvention, we reimagined the service design by incorporating new experiences that anchored to human-centered methodologies. A core design principle here was to reflect that the spun-off company was “built to differentiate”.
‘Genuis Bar’ Support Experience
International Roadshows
Digital Experiences Over Email Memos
By redesigning everyday service experiences, we turned the new brand from a visual identity into lived behaviors across the organization.
A clear message was sent. Rebranding went beyond changing logos and colors. It was shown in how company functions were approached. How messages were relayed. And placing more of an emphasis on valuing employees by caring about their experience at work, not just the output.